Now, let's talk a moment about how this is all used. Social media is not all tweets and FaceBook. It's also YouTube and any other number of media outlets. How many of us went to YouTube to see the Superbowl commercials again? The VW spot with the kid in the Darth Vader costume went viral. Employers, you are NO LONGER LIMITED to a couple of shots of advertising with the big networks - and for all the small operations out there, you now have the reach that used to be available only to the big boys - but only if you are ACTIVELY pursuing your product brand and placement through social media. Do you have the people on your staff who can create a funny or driving video? Do you have the people on your staff who can ensure that said video gets out the door into the digital world? Do you have the people on your staff to keep it rolling once it's out there, and to keep tabs on all the feedback?
If you don't -- hey, don't tweet us. We'll tweet you.