Friday, January 6, 2012

Brave New World


   2012 is here!  I hope everyone's year is getting off to a great start.  I enjoyed taking some downtime during the holidays, but now it's back to work on a new year of business social media blogging.
   First, "Cyber Monday" following "Black Friday" was huge.  More money was spent on that day than on Black Friday -- which should be a warning shot to everyone not practising their business social media.  If you're not online, you're offline.  And that means you're flatlined.  DOA.  Kaput.  Finished.
   More people than ever are connected via smart phones.  There is just NO EXCUSE for any business not to have a cyber presence in 2012.  Is your website up to speed and updated?  Are you sending out emails to customers and prospects?  Are you giving them a reason to click on your site?
   Advertising Age's digital magazine lists five facts to look for in social media this year.  The full article can and should be read here:
   For the quick takeaway, here's what to expect in 2012 from writer Matt Wurst.

  1) Facebook is going to continue to evolve.  The major fracas over changes a couple of months ago has quieted down now, but there are more changes on the way.  If you don't keep up with them, you're going to be more lost than the cast of a past show that crash landed on a desert island.
  2)  Google+ has passed the 65 million user mark.  Still not up with Facebook, but certainly a force to be reckoned with this year.  Is Google+ really something you should be interested in?  Well, think about this: When was the last time you heard someone say "I'll Facebook it" when they were looking for information?
  3)  It's time to get serious about paid media support for your Facebook and other pages.  A media strategy that combines fan acquisition and fan engagement tactics is now a must-have.
  4)  Mobile, mobile, mobile.  Your customers are no longer tied down to a home computer.  They haven't been for some time now, but the massive move toward smartphones has really set them free.  They expect to get things from you EVERYWHERE, and that means EVERYWHERE THEY ARE AT ANY GIVEN MOMENT.  Time is money?  Yes, but mobility is more money.
   5)  Lead, follow, or get out of the way.  It's an old saying, but it's true in today's digital business social media world.  You cannot set your yearly outlook and then stick with it no matter what.  It's got to change and adapt moment by moment.  Tattoo this thought on your soul:  business social media is a LIVING BEING that is CONSTANTLY in a STATE OF FLUX.   A shark that stops swimming sinks - and a business that stops monitoring their digital business will follow suit.

   Have a great and prosperous 2012, and keep your business social media running at full speed!