Monday, August 8, 2011
Marketers know there are two approaches to the job they are assigned. Throw a bunch of stuff at the wall and see if it sticks, or target a specific audience. Which do you think works better? Which do you think is cheaper in the long run? Yes, I know it costs practically nothing to dash off a Tweet or an email blast. BUT - how many of us get hit by unwanted Tweets and emails every day? When the extraordinary becomes ordinary, we tune it out. Yawn. Another Tweet. *delete* Yawn. Another sale email. *delete*
Are you taking the time in your business social media to accurately line up customers with your message? Customers will TELL you that they want your messages. How many of us have filled out cards at brick and mortar shops and restaurants that ask for our email? Maybe our birthday? Hey, look, Yummy Restaurant sent me a coupon for a free dessert on my birthday! Hey, look, there's a sale that's got just what I'm looking for at Joe's Store!
Is a light bulb going off? Take the time to mine your database. Heat up that pick and shovel and dig out what your customer wants from you.
Then deliver it like nobody's business. In a short time it WILL be nobody's business -- nobody's business but yours, that is!
Posted by scott finley at 7:58 AM