Tuesday, October 18, 2011

When Your Blackberry Customer is Buried

     The recent Blackberry out of service disaster appears to be over, for the time being - though it remains to be seen if Research In Motion can recover, especially in the wake of Apple selling four million plus of the new iPhone while RIM was trying to restore service.
   You, as someone who practices business social media, know how important it is to get your message out to your adoring public - but what do you do when the medium for your message goes south, like Blackberry?  How many of your customers are using iPhones, Androids, etc. and how many are sticking with the Blackberry?  How many folks MISSED your message?
     RIM has stated it will hand out free apps to try and appease customers (good luck with that) but what will you do?  Did you send out a message on a special one time only sale that didn't get through?  An important message about upcoming business functions that didn't get through during the RIM outage?    How are you going to take care of your customers?  How should you take care of your customers?
     Do you re-run the message?  Do you re-do the sale?
     Enquiring minds want to know.  Let us know your thoughts on this conundrum that is absolutely no fault of your own, but requires your instant attention for your customer base.
     And this time, let's hope the message gets out.