Wednesday, February 23, 2011

Defining Social Media

    The social media revolution continues in the middle east - young versus old.  My money says that Libya's faltering strongman  has never sent an email in his life...and is terrified.  We'll keep watching...
     Meanwhile - how are you using this medium?  If you think it's just for shooting messages back and forth and toppling the occasional dictator - well, yeah.  But there are so many other ways to use the medium.  Here's a quick laundry list:

  internal communications
  external communications
  online reputation management
  online product evaluation
  blogging/microblogging
  influencing relations with customers, vendors, employees
  sales
  peer to peer collaboration and creativity enhancement
  emergency management

     In short, you can, and should, be using this medium for pretty much everything you used to rely on paper and word of mouth to accomplish.  Remember what it's called:  Social Media.  A quick look into dictionary.com for the word social brings back 12 definitions of the word as an adjective, one as a noun.

     Here's the adjective definition we are concerned with: "living or disposed to live in companionship with others or in a community, rather than in isolation  People are social beings."


   There is no definition for the phrase "social media" in dictionary.com.
     It's being defined as we speak.
     What's your definition going to be?

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