This Train Has Left the Station

     

     A new study shows that the number of internet users who also hit social media networking sites is continuing to grow.

     Here's the part that should make your eyeballs jump if you're out there using business social media to get your message across:  the only two things more popular than social media among Web users are search engines and email.

     The survey, by the Pew Internet & American Life Project, says social networking site use has doubled in the past three years.  The numbers jumped from about 29% in 2008 to 65% this year; back in the dark ages of 2005, social media usage was at 5% of adults.

     Making it more interesting, this is the first time that over half of adults surveyed have said they use social networking.

     And who are all of these people?  Well, about 89% of women from the age of 18 - 29 who are online use social media sites.  Of that number, 69% say they usually log onto a social media site every day.

    Men are still lagging behind.  Only 60% of all men say they use social networking, compared to 69% of women on the internet.

    You can read the full report here:  http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx

     What does it all mean?  It means this: 

     The business social media train has moved out of the station - but you've still got time to get on board!