Tuesday, February 15, 2011

Hosni Who?

For anyone who doubts the power of social media, and I'm talking to any of you out there who are poo-pooing this as something you don't need to get involved in -  look no farther than what has happened in Egypt. It's a powerful tool. If we look at history, we see first the telegraph...then the telephone...then radio...then television...then internet..now internet redefined by social media. Yes, we will continue to need video produced to use on the internet and elsewhere, but the groundswell that turned into the Egyptian tsunami is based on rapid exchange of thoughts and ideas. Any company that thinks they can get by without making this change -- without making any changes -- well, anyone remember a movie rental outfit called Blockbuster?

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