Sheen set the record Tuesday/Wednesday of this week in 25 hours and 17 minutes. Sheen only signed up for Twitter late Tuesday, and as soon as the word got out (you figure out how) his numbers took off like CBS exec's blood pressure readings. If you want to follow him, his tag is "#winning."
TIME magazine reports that the the reason that he joined the social media site was to make cash from endorsed tweets, and with celebrities like Kim Kardashian making a reported $10,000 per posting, the fact that Sheen is doing it makes him a very valuable property indeed both for himself and anyone he happens to endorse. Read more at: http://newsfeed.time.com/2011/03/04/the-real-reason-charlie-sheen-joined-twitter-money/#ixzz1FdselzEP
Now, let's consider this in light of Wednesday's post. Any business would be overjoyed to have that many followers in that little amount of time - but to be realistic, unless you are one of Charlie's chosen, it probably won't happen. Primarily because you deal in business, not in celebrity gossip. However, Sheen's ability to garner that many followers should make you sit up and take notice, and here's why: SOCIAL MEDIA IS NOT GOING AWAY.
Again, make the distinction between social social media and business social media. In either case, it's the fastest way to reach an audience. Who doesn't have a cell phone or smart phone with them all the time now? Your social media people at work should constantly be updating data bases and tweaking in the new subscribers.
But remember - don't inundate your audience with inane gossip, or your message will be lost, and possibly forever.
For inane gossip, we have Charlie - who, fortunately for all of us out here following his rantings and ravings, doesn't appear to know s---- from Sheenola, but is apparently very business savvy.
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