Social media is a wonderful thing. As we've seen, it can topple dictators, spread the word about a hit film, diss the Oscars and get you updated on the latest MacBook Pro. (see previous post!)
However, many companies may still not be doing their best with Twitter, because their managers may still see it as ostensibly the greatest time waster since solitaire came out on the PC.
Which it can be.
However.
Let's make a distinction between social social media and business social media. The former, while including such magnificent feats as toppling Hosni Mubarak and making things miserable for Gaddafi, is also a veritable cesspool of information. Let's be honest. Who really cares what you had for breakfast and that you think Justin Bieber is the second coming and that Lady Gaga has a new shade of nail polish? No one. Getting messages like this during my busy day is a royal pain in the - well, you know. And it also tells me you pretty much have no life.
So businesses - take note. Use business social media for the incredibly efficient, sales generating, word spreading, business growth platform it is. Business social media is what radio was to your grandparents and great grandparents back in the 1930's. An incredible outreach to EVERYONE. But please, think before you send. Every message should have meaning to a potential customer, client, etc.
So get out there and tweet to beat the band. Get your word heard! But don't dilute your message with meaningless overkill and minutiae which will, I guarantee, have customers finally deleting before reading because they never get anything worthwhile.
In other words, be a tweet. Not a twit.
No comments:
Post a Comment