Is texting part of business social media? Well, yes and no -- texting implies rapid back and forth conversations, while business social media should be well thought out campaigns conducted through social media outlets and email.
However --
Composing the text of your emails and etc. while driving is JUST AS DANGEROUS AS TEXTING WHILE DRIVING.
A new study by the Texas Transportation Institute finds that reading or writing a text message while driving can more than double a driver's reaction time.
Re-read those last seven words: more than double a driver's reaction time.
Researchers found that reactions times of 1 to 2 seconds while not texting slowed to 3 to 4 seconds while texting -- and here's something more to think about:
The study found very little difference in response times between a driver composing a message and reading one!
You might think a couple of seconds is no big deal, but a driver going 30 mph covers 220 feet in five seconds. A driver doing 60 mph covers 440 feet in five seconds. That means that if you're on the tollway, a freeway, or other road where the speed limit is 60 during rush hour and a vehicle suddenly stops in front of you, there's not enough time to react if you're glancing down at your phone.
Additionally, drivers in the study were more than 11 times as likely to miss a flashing light while texting or reading.
Currently, 34 states have texting and driving bans. Organizations such as the AAA and insurers oppose texting while driving, and with obvious good reason.
You've built up a great business through your business social media skills -- don't flush it down the toilet with one ill-timed text.
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