There's an old adage about business success -- it's called "location, location, location." While it was originally intended to apply to real estate, it now applies to the internet and your business social media. Let's face it -- a billboard that's not being read is no good to an advertiser, and if your social media isn't being read it's no good to you, either. Ergo the adage, "location, location, location."
So, where's the big location these days? Well, Google Plus is beginning to flesh out a bit, but the place to reach people is with your page on Facebook. Yes, you need a page on Facebook. You need to have people 'like' your page on Facebook. You need to talk with people on Facebook. Given the recent spate of Facebook changes that have/are driven/driving people crazy, it's still the number one place to be on the net.
According to Citigroup Interweb's analysis, Facebook accounts for a whopping 16% of all US time spent on the web. Google is in second with 11% and Yahoo third with 9%. Even more telling, Citi found little migration to Google Plus. The story is here: http://blogs.wsj.com/marketbeat/2011/09/26/facebook-sucks-up-a-ridiculously-huge-and-growing-share-of-our-time-wasted-online/
Here's the kicker that should kickstart your business social media into having a lasting presence on Facebook: as the site continues to grow and evolve, it's going to grab up a greater share of the search and advertising dollars.
Your signature on your tweets and emails should ask customers to "like" you on Facebook.
Think of it as the vortex of a tornado; the more hits, the more customers, the more customers, the more hits, spinning around and around and around until...
You're not in Kansas anymore, Dorothy!
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