Would you go to work wearing what people wore in the 1980's? How about the 1880's? If you aren't keeping up with the times in the world of business social media, you might as well be wearing those old clothes - because your (lack of) customer base is probably seeing you that way.
You can't deny the continuing numbers trend. The July traffic numbers are out from comScore, and both Facebook and Twitter posted record traffic in July. Facebook logged 162 million unique United States visitors. That's up from 160.8 in June, and 157.2 in May. See where we're going with this?
For you birdie fans, Twitter had the most traffic in its short five years of business. There were 32.8 million unique United States visitors in July, with 30.6 million in June and 27 million in May. Sure, we can probably attribute some of this to the fact that we are in the traditional vacation months, schools are out, etc. But on the whole, these two social sites are indeed racking up numbers that would impress even Kobe Bryant.
What about LinkedIn? This more traditional business professional posting site dropped a bit in July. They had 32.5 million United States visitors for the month, compared with 33.9 million in June. Again, maybe it's the summer vacation months that account for this drop.
Anyone remember an outfit called MySpace? It lost ground in July, down to 32.8 million unique visits as opposed to 33 million in June. Facebook continues to be the king, outpointing Twitter five to one.
However, there is a joker in the deck: Googles new Google+ is making some inroads, but as of yet neither Twitter nor Facebook have anything to worry about from that direction You can read the full article at: http://techcrunch.com/2011/08/21/facebook-twitter-saw-record-numbers-of-u-s-visitors-in-july/
Get your business social media up and moving in the right direction. Everyone else is on board, and your old clothes don't look so good anymore!
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