"That's The Way We've Always Done It"

                     

     Read this carefully.  Repeat it to yourself.   Understand it as a fact that is just as unchangeable as the laws of physics.
     The world is not going to come to you.
     That's right.  The world is not going to come to you.  Oh, you can entice it a bit, sure - and if you're selling bricks, and someone wants to buy bricks, maybe they'll find you out of a million brick sellers on the world wide web.
     Or maybe they won't.
     The point of business social media is to get your name and message out there as well as do the two "P's" - project and protect your brand.  But don't think that just because you are doing that job means you're going to be overwhelmed with customers.
     How many times have you heard - "but that's the way we've always done it."  I would be willing to bet you won't hear it much anymore, because those who don't say it are moving ahead and those who do say it are disappearing at a rapid clip.  The truth is, "the way we've always done it" just doesn't work anymore.  It is not today's business model.  If you want something; i.e., customers, you've got to reach out and GRAB THEM.  They are not going to just walk through your doors.
     So:
     Be proactive with your message.  Take it to the streets.  "The way we've always done it" is as dead as the dinosaurs.    If we did it the way we've always done it, we'd still be tied to landlines for phones.  If you've got something that you've been doing for a long time, invest the effort to examine it from all angles.  Is that method still working for you?  Do you need to tweak it or just ditch it?
    The world is very busy.  It's not going to come to you.
    Ramp up your business social media skills and take yourself to the world - because doing things the way you've always done them is a guaranteed one way ticket to oblivion.