Wow, it was nice to take some time off but now it's back to the blog - and it being summer (or almost) lots of people are thinking about travel - and using interactive media to book it.
As a refresher, "business social media" means getting your business info out in an easy fashion to the customer base that A) wants to use your services, and B) will use your services if only they knew about them.
Let's talk about the airlines. We've been able to book flights online for years thanks to outfits such as Orbitz and Expedia, but did you know that a lot of individual airlines are tweeting deals?
The June Consumer Reports magazine says that they did some looking and found these two incredible fares: @FrontierSale and @JetBlueCheeps, both of which were offering a $10 one-way fare from San Francisco to Long Beach, California. Yep. Ten bucks. However:
Seats are limited, and quick action is needed. The magazine notes that @UnitedAirlines'Tware fares sell out within two hours.
What a great idea, tweeting fares! It gives the customer a great deal, and drives business to the airline! This is why your business needs to stay linked in to the business social media network.
It's the only way to fly!
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