A couple of points for this Friday, just something to think about while you (hopefully) lay back in that hammock enjoying the cool beverage of your choice and thinking deep thoughts about growing your business through business social media.
Point one. The purpose of business social media is to market your services, etc. to the targeted masses. That's great. Hopefully you're busting those tweets and texts out there.
Now, you also have to be able to monitor what you are doing and how well you are doing the job. You may be thinking you need specialized tools to monitor and keep up with the chatter, and it may be beyond you. Not so!
You can stay up to the minute with your customers by using some simple tools like RSS feeds and Google Alerts. Tweetdeck also lets you view many comments at a glance.
Point Two. It's time to ask yourself, "am I truly mobile? Can my customers shop on the go?" Here's the hard truth: in just three years, trends say mobile purchases will quadruple.
Is your website mobile? You already know your website is a huge part of your business. Now, make sure it's doing double duty by working through business social media, taking advantage of mobility and the overwhelming smart phone market. Make sure your website is simple to use on the go and will easily complete a mobile transaction.
And on the subject of transactions - while Visa and Mastercard remain the old standbys, DON'T ignore the use of PayPal. Thanks largely to Ebay, more people than ever before are using this simple and safe method of payment.
How will you know when everything is working the way it should? Simple - you'll hear the following sound:
Cha-ching!!!
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