And the hits, as they used to say, just keep on comin'. Twitter and Facebook posts are galvanizing the Middle East. The only reason nothing is happening in North Korea is because the Fearless Leader doesn't allow his poor subjects any access to anything other than the air they breathe.
The current use of social media in the Middle East is probably the most powerful use of media since the early days of radio or the golden age of the Hearst newspapers. Like any tool, it is most definitely a force for change if used in that context.
Still, there are many businesses and managers out there who probably view social media as a frivolous time waster - and undeniably, it can be that, too. It all depends on how you are using the tool. Have you, as a manager, gotten your hands around this medium of communication? If not now, when? We'll talk more about the uses of social media in the next post.
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