How are you using social media today? Are you reaching out to your customers via Twitter or Facebook?
If you remember the dark ages before instant communication, you may remember a film entitled "Raiders of the Lost Ark." Or one entitled "Ghostbusters." In both cases, the film's studios thought they had probable clunkers on their hands, so they limited advertising. In both cases, word of mouth made them into instant hits.
Twitter is word of mouth advertising. So is Facebook. Social media is being used to topple regimes and to create a quick flash mob to see Lady Gaga. Social media is your portal to the outside world - more than a portal, it's the outside world rushing to you and your business.
Are your doors open?
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