You Have to Work to Succeed!

     Here's today's "Luanne" strip by Greg Evans.  The story line so far has been that Knute talked Crystal into submitting a music video to a contest site, using his video and her poem.  Knute banged their entry out in two minutes using his cell phone, and it was rejected by the committee even faster.  Hence his dismay in today's strip that "What's the world come to if you have to work to succeed?"
     Indeed, what has the world come to if you have to work to succeed?
     This blog is about business social media, so this won't be a diatribe about work ethic.  Instead, let's talk about work smart ethic.
     We'd all like to finish our chores in about two minutes, wouldn't we?  But that's just not possible.  The fact that we all connect on social and business social media instantaneously doesn't mean that our job of making that connection should happen at the same speed.  If you're in charge of your firm's business social media, or if you are doing it on your own, you need to take the time to make it right.  You need to take the time to think about the message you are about to send.  Take the time to think about the audience you are trying to reach.  Take the time to think about the action you want your audience to engage in for you.  Take the time to craft your message and check it for accuracy, for proper spelling, proper grammar, proper punctuation.
     The term "instant message" isn't meant to be used in connection with business social media!
     You have to work to succeed!