How Much Does it Cost?

   

How much does it cost?   How often do we ask ourselves that question?  Have you ever bought something without any idea of how much you were paying for it?  (If you answered in the affirmative, I have a couple of bridges in New York that you might be interested in...)  Of course you haven't.  So, why don't you bother to add up costs in your business social media messaging?

     In the world of business social media, "cost" has three meanings.

     1.  "Cost" as in how much it costs you to do something.
     2.  "Cost" as in how much it costs you to do nothing.
     3.  "Cost" as in how much it costs you to do something wrong.

     So - how much does it cost you to do something?  Well, that's based entirely on your overhead, isn't it?  If you are the single person doing your own business social media, well, it costs you your time.  You'll have to figure out what that comes to in cold hard cash.

     How much does it cost you to do nothing?  Difficult to quantify.  Perhaps by doing (saying, emailing, posting) nothing, you are doing yourself the biggest favor since Steven Jobs told someone he was starting a computer company and getting in on the ground floor would cost next to nothing.   On the other hand, doing nothing could also position you as either clueless, indecisive, incapable of action --- you get the idea.

     Finally, how much does it cost you to do something wrong?  A lot, depending on how much you have to lose.  The wrong response, the wrong message - it can easily wreck all of your hard work, and make it that much more difficult for you to regain your edge.

     Add up your expected costs on every single one of your business social media messages, including the ones you don't send.  You might find a big cost saving is literally at your fingertips!