Today's "Non Sequitur" strip by Wiley pretty much says it all about our current lifestyle. Whether it's TV, a video on your website, a video on YouTube, a blog, or anything else --- do you really exist if you aren't out there?
According to Wikipedia, television advertising made its debut in July of 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT during a major league baseball game. Until about twenty years ago, video advertising was an expensive proposition, but the power of desktop computers and video editing software is putting it within reach of just about anyone.
Are you using video as part of your business social media? It doesn't take that much to get a nice video up and running on your website; perhaps a brief introduction to your business, or a snappy show and tell of your past projects for customers. It's not within the scope of this blog to tell you how to produce said video. Let it suffice that you need to find someone who knows what the heck they are doing. A badly produced and edited video can do much more harm than good.
Also, don't forget free local TV advertising. While it's going to be a one-shot deal, if you are really interesting, or have something very unique - there's probably a market with your local television broadcasters. More and more stations are running multiple hour morning news blocks, starting as early as 4:30 AM in some markets. Additionally, there are also post news block locally originated morning programs. They interview local authors, celebrities, chefs, people fronting causes like MADD; if you know someone at a local station, ask them. If not, find out who runs the morning assignment desk, or is a particular program's booker or producer.
Record your appearance, get it to a video editor, and hey presto! Something nice to put on your website, as seen on WXYZ TV!
Who's a TV star? You are!
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