Well...you just never know who's reading your murmurings on the web.
Case in point: comedian Gilbert Gottfried - better known as the quacking duck on the Aflac commercials.
Gilbert posted a couple of rather tasteless jokes concerning the horrific quake and tsunami in Japan...and Aflac gave him the boot - from a really nice job he'd held since 2000.
So here we go: social media and business social media ARE intertwined, no matter how much anyone may wish to think they are not. If you are working for a corporation, company, even a local mom and pop outfit - your ramblings on line are a reflection on not only you but your employer.
We like to talk about "brands" and "brand consciousness" a lot - but hey, it's not just Coca Cola that has a brand. YOU have a brand. You, personally, are your own brand. And how you market your own brand online has EVERYTHING to do with the way you are seen at work.
So - be careful what you Twit or post on Facebook. Remember that social media is a great tool, but it can also drop a hammer on you faster than Bugs Bunny on Elmer Fudd.
Your employer counts on you for service, and what you say off the job in public searchable forums can be damaging or rewarding to you.
Just ask Gilbert Gottfried - who just Got Fried.
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